Ethical Advertising Policy
All advertisers must adhere to the following guidelines with every banner they provide to the ethical advertising network.
- Graphical ads must be laid out in a reasonably conventional way.
- Any implied affiliation must be backed up with documentary evidence e.g. Soil Association accreditation.
- Images that are reasonably similar to a current and existing image being used by another advertiser are unacceptable.
- Any 'offers' made in the ad must be substantiated in your website.
- Ethical Ads does not allow competitive claims.
- No sexual, adult or other offensive material content is permitted.
- All spelling must be accurate unless intended deliberately as part of the campaign.
- The destination URL must work and lead to a fully functioning website relevant to the ad.
- An offer within an ad should be easily found upon clicking through to the destination URL.
- Where possible your EJ member badge should be apparent to users when they have clicked through.
- Requests for users personal information should be supported with a visible and fair privacy policy.
- Sites taking personal information for anything must be secure.
- All images, ads, offers and campaigns are subject to the terms and conditions of Ethical Junction CIC membership.
- Ethical Junction CIC retains the right to refuse images.
If you have any questions regarding our advertising policy then please contact David on david [at] ethicalads.net.
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